Magazine and website stories, despite appearances, do not come cheap. Costs involved include gas, fancy meals with gas industry shills, haircuts to look your best at gas industry galas, miscellaneous snack foods to help with research, plane tickets to go on vacation because of the stress of writing a story, various crystals and gem stones for luck, and finally there is the unnameable cost of a bruised ego when the story comes out and everyone shits on it.