Wednesday afternoon, BuzzFeed published a post by staff writer Arabelle Sicardi that openly criticized a bizarre advertising campaign by Dove. (A sample passage: “The soap manufacturer wants to tell us how we feel about ourselves. And then fix it for us. With soap.”) Thursday morning, however, BuzzFeed deleted the entire post and replaced it with a single sentence: “We pulled this post because it is not consistent with the tone of BuzzFeed Life.”