Washington-based website and newsletter The Politico, like the CBS procedural dramas CSI and NCIS before it, is hoping to recapture the magic with a series of region-specific spin-offs. First, already extant The Politico-owned news site Capital New York will "rebrand" itself as The Politico New York, much like when Macy's bought every regional department store chain in America and renamed them all Macy's. Then will come The Politico New Jersey and The Politico Florida. The Politico's choice of expansion markets is perfectly "on-brand."