This is the day that the New York Times, National Geographic, and BuzzFeed, among others, began publishing stories directly to Facebook. The instant-publishing partnership is the newest concession to, or accommodation with, Facebook’s ever-greater dominance of how people encounter and read (or watch) material.

Facebook, a dull and endlessly scrolling record of personal propaganda and content headlined in two or more sentences, isn't satisfied with the way its 1.4 billion users (most non-sentient) consume the news. According to the New York Times, it takes an epic eight seconds for the average Joe Facebook User to load an outside news link, clicked on in Facebook, in a new browser tab or window. Unacceptable.