After a year of missteps and black eyes, the very expensive experiment that is First Look Media has a positive moment in the spotlight: Citizenfour, a film based largely on the crew's Edward Snowden reporting, just nabbed an Oscar.

First Look Media, the lavishly-funded media company founded by eBay billionaire Pierre Omidyar, has yet to generate any meaningful revenue—which is a problem if First Look hopes to remain independent in the long term. Today First Look star hire Glenn Greenwald floated an unconventional solution: Online advertising. Via Adweek*: